Tuesday, December 8, 2009

Re-invent the plug


"The MacBook Air is the world's thinnest laptop ever. However, here in the UK, we still use the world's biggest three-pin plug," says Min-Kyu Choi, a Royal College of Art's graduate, who design a plug that folds down to the width of an Apple MacBook Air.

The plug is just 10mm wide when it is folded. To unfold it, the two live pins swivel 90 degrees, and the plastic surround folds back around the pins so the face of the plug looks the same as a standard UK plug. Choi also created a multi-plug adaptor, a compact standard plug sized unit with space for three folded plugs to slot in, as well as one that charges USB devices.

Choi picked an everyday product that most other designers find too mundane to dabble with and drastically improved it. This should make other designer start thinking again.




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